Who needs a house, a college education or medical insurance when you can have a Hasselblad? Released in 2009, the H4D-60 is what some might call "pricey". While the Hasselblad website won't give out prices on any of their equipment or even in their product brochures, reports online estimate this bad boy ranging from $41,995 to $43,000. Either way you price it, it is over $40,000 and that is some serious cash money. The name alludes to a few features that make this camera worth so much. Stemming from the company's point of pride, the H System cameras, this one boasts a 60 megapixel medium format sensor. Sixty. Sixty!!! Add to that the fact that they launched this camera with the new True Focus technology and the new Phocus 2.0 imaging software, this camera is in its own class of technology.
Designed, created and built for professionals, the new True Focus technology works hand-in-hand with Hasselblad's Absolute Position Lock processor making the photographic process more streamlined and less cumbersome for the user. So many new cameras have the tendency to make photography more about the camera and less about the end result. The H4D-60 brings the photograph back into focus. But wait! There's MORE!! Not only will the $40,000+ you shell out get you the camera of your wildest dreams, you get to become a member of the elite Hasselblad Owners Club. It is essentially the "Who's Who?" of professional photography, giving you access to potential clients, opportunity for new business exposure and SMS updates on new Hasselblad products.
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